Ad Performance Calculator
Max CPS & Min ROAS
Find your break-even cost-per-sale and minimum return on ad spend
💰 Revenue & Product
Average Order Value (AOV)
per sale
$
Cost of Goods Sold (COGS)
30%
$
Shipping / Fulfillment Cost
per order
$
📊 Operating Costs
Transaction / Payment Fee
3%
%
Other Variable Costs
per order
$
Target Profit Margin
0%
%
📈 Calculated Results
Max CPS
$0.00
Max cost per sale
Min ROAS
0.00×
Min return on ad spend
Gross Profit
$0.00
Before ad spend
Total Cost
$0.00
Excl. ad spend
Net Margin
0.00%
After max CPS
Min ROAS %
0%
As percentage
Cost Breakdown (% of AOV)
0% available for ads
■ COGS
■ Shipping
■ Txn Fee
■ Other
■ Target Profit
■ Max Ad Budget
Enter your values above to see your break-even thresholds.
⚡ Formulas Used
Max CPS
= AOV − COGS − Shipping − (AOV × Txn%) − Other Costs − (AOV × Target Margin%)
Min ROAS
= AOV ÷ Max CPS (e.g. $100 AOV ÷ $20 CPS = 5× ROAS)
Gross Profit
= AOV − COGS − Shipping − Transaction Fee − Other Costs