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Anayase.comBeauty & baby products online store · Bangladesh
Case study · E-commerce SEO

50,800 clicks from Google Search in 16 months

SEO work put more than 700 keywords in Google's top 10 for Anayase.com, bringing about 100 free visitors from Google every day.

E-commerce SEOGoogle Search ConsoleOrganic traffic
Clicks50.8KFrom Google Search
Impressions2.64MTimes shown in Google
Avg. position7.41.9% average CTR
Top 10 keywords700+On Google page 1
The client

An online store that needed free traffic from Google

Anayase.com sells beauty and baby products online in Bangladesh, including brands like Golden Rose and Wee Baby. Paid ads stop the moment the budget stops, so the store needed a steady flow of shoppers from Google Search that it didn't have to pay for per click.

The goal was to rank product and category pages on the first page of Google and keep them there.

What I did

The approach

  1. 01
    Technical SEOMade sure Google could crawl and index the store's product and category pages.
  2. 02
    Product & category optimisationWrote titles, descriptions and on-page content around the terms shoppers actually search for.
  3. 03
    Monitoring through Google updatesTracked rankings and traffic in Search Console and adjusted when Google rolled out algorithm updates.
Results

About 100 free visitors from Google, every day

Over 16 months the site earned 50,800 clicks and 2.64 million impressions in Google Search. That works out to roughly 100 clicks a day, with busy days above 150 and the best days near 200.

Google Search Console performance for anayase.com over 16 months: 50.8K clicks, 2.64M impressions, 1.9% average CTR, 7.4 average position
Screenshot from Google Search Console, Performance report, last 16 months, web search. The shaded bands and dashed lines are annotations from a Search Console browser extension. Clicks per day is calculated from the total.
Keyword rankings

700+ keywords in Google's top 10

The store ranks on the first page of Google for more than 700 search terms. Many of them are high-intent searches like "golden rose foundation price in bangladesh", where Anayase.com sits at position 1.1.

Top queriesClicksImpressionsPosition
anayase3824821.2
golden rose lipstick3562,8383.8
golden rose foundation price in bangladesh2231,0911.1
golden rose lipstick price in bangladesh2118971.2
golden rose1942,7037.4
wee baby788568.6
golden rose bangladesh724122.8
lipstick price in bangladesh661,5234.7
golden rose face powder price in bangladesh663921.2
lipstick648,5977.8

Top queries by clicks from Google Search Console, last 16 months.

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