Service · Meta Ads Management

Facebook and Instagram ads that turn attention into leads and sales.

I plan, build and manage Meta Ads campaigns that reach the right people, start real conversations and bring in customers, with every result tracked.

17,458Leads for one client
$0.21Cost per call
1.5x→4.5xROAS growth
The problem

Stop boosting posts and hoping for results

The "Boost post" button is the most expensive way to advertise on Facebook. It reaches people who like posts, not people who buy.

Real results come from a system: the right objective, the right audience, creative that stops the scroll and a clear next step for the customer.

  • Boosting posts instead of running campaigns
  • Wrong campaign objective
  • No pixel or conversion tracking
  • Same creative running for months
  • No follow-up for leads
My system

Audience → Ad → Click → Landing page → Customer

Every campaign follows the full path, so we can see exactly where money becomes customers.

Campaign types

Types of Meta Ads campaigns I manage

Lead generation

Instant lead forms that collect enquiries inside Facebook and Instagram.

Messaging ads

Ads that open a Messenger or WhatsApp chat with your business.

Call ads

A "Call now" button so customers phone you straight from the ad.

Sales & conversions

Campaigns optimised for purchases or bookings on your website.

Awareness & reach

Low-cost reach and video views to build your brand locally.

Retargeting

Ads that bring back people who visited, watched or engaged.

The process

How I run your Meta Ads

Step 1
Strategy and researchI learn your business, customers and offer, and check what competitors are running.
Step 2
Tracking and setupPixel, Conversions API and lead tracking are set up before any money is spent.
Step 3
Creative and launchAds and audiences go live with a controlled test budget.
Ongoing
Test, optimise, scaleI keep what converts, replace what doesn't and scale the winners.
Results

Meta Ads results from real accounts

Creative

Creative is a big part of the strategy

On Meta, the ad itself does most of the targeting. I plan hooks, formats and offers for each audience and keep testing new creative so results don't fade.

FAQ

Frequently asked questions

How much should I spend on Meta Ads?

It depends on your goal and market. After the audit I'll recommend a starting budget that can produce useful data without waste.

Lead forms, messages or calls: which is best?

It depends on how your customers like to buy. Many of my clients get the best results from messaging and call ads, because customers want to talk first.

Do you make the ad creative?

I plan the creative and write the copy. Design and video can be done by your team or by me, depending on the package.

Do I pay Meta directly?

Yes. Ad spend is billed by Meta to your own card. My management fee is separate.

Will I own the ad account?

Yes. The ad account, pixel and data always stay yours.

Ready to turn Facebook and Instagram into a growth channel?

Send me a message on WhatsApp and I'll review your Meta Ads for free.