Ideal Centre for TuitionMaths, English & Science tuition · London, UK

Case study · Meta Ads, Google Ads + SEO

62 parent enquiries in 5 weeks for a London tuition centre

A Meta lead campaign that brought a steady flow of enquiries from parents during the back-to-school season, at £5.42 per lead.

Meta AdsLead formsGoogle AdsGoogle Business ProfileSEOEducation

Meta leads62Parent enquiries

Cost per lead£5.42Average

Ad spend£335.99Total

Duration35 days12 Aug – 15 Sep 2026

The client

A local tuition centre that needed parents to find them

Ideal Centre for Tuition teaches Maths, English and Science to school students in London. Parents choose a tutor carefully, so the centre needed to reach families nearby and give them an easy way to ask questions before enrolling.

The goal for this campaign was simple: get more enquiries from local parents ahead of the new school term.

What I did

The approach

01
Timed it for back-to-schoolLaunched in mid-August, when parents start planning tuition for the new term.
02
Used Meta lead formsParents could send an enquiry inside Facebook and Instagram without leaving the app.
03
Targeted local familiesAds reached parents within travelling distance of the centre.
04
Monitored and adjustedChecked results daily and edited the campaign when lead flow dipped.

Campaign 1 · Meta lead ads

Leads came in steadily across the campaign

Daily Meta leads12 Aug – 15 Sep 2026 · 62 total

Daily figures read from the Meta Ads Manager chart below. Peak days brought 5 leads each.

Meta Ads Manager performance overview showing 62 Meta leads, £5.42 per lead and £335.99 spent — Screenshot from Meta Ads Manager, campaign performance overview.

Campaign 2 · Lead form ads

75 more enquiries from a second lead form campaign

Form leads75Parent enquiries

Cost per lead£9.72Average

Ad spend£728.98Total

Duration50 days28 Jul – 15 Sep 2026

Daily form leads28 Jul – 15 Sep 2026 · 75 total

Daily figures read from the Meta Ads Manager chart below. Peak days brought 5 leads each.

Meta Ads Manager performance overview showing 75 form leads, £9.72 per lead and £728.98 spent — Screenshot from Meta Ads Manager, lead form campaign performance overview.

Google Business Profile · Local SEO

145 phone calls straight from Google

Alongside the ads, I optimised the centre's Google Business Profile so parents searching for tuition nearby could find it and call directly from Google Search and Maps.

Calls145From the Business Profile

Best month~48September 2026

Monthly average~24May – Oct 2026

Duration6 monthsMay – Oct 2026

Monthly calls from GoogleMay – Oct 2026 · 145 total

Monthly figures read from the Google Business Profile chart below, so each is approximate. * October is a partial month.

Screenshot from Google Business Profile, Performance › Calls.

Google Ads · Search

93 conversions in 23 days at £3.86 each

Google Search ads put the centre in front of parents actively searching for tuition. About 1 in 5 clicks (21%) turned into a conversion, and the centre's impression share in its auctions grew from 0% to 15% month over month.

Conversions9321% of clicks

Cost / conversion£3.86£359 total spend

Clicks438£0.82 per click

Impressions142K20 Sep – 12 Oct 2026

Google Ads overview showing 142K impressions, 438 clicks, £359 cost and 93 conversions from 20 Sep to 12 Oct 2026 — Screenshot from Google Ads, all campaigns, 20 Sep – 12 Oct 2026. Cost per conversion, conversion rate and cost per click are calculated from these totals.

SEO · Google Search Console

736 free clicks from Google in 3 months

Alongside the ads, SEO work on the centre's website brought 736 clicks and 40,000 impressions from Google Search between July and October 2026, about 8 free visitors a day with busy days near 18.

Clicks736From Google Search

Impressions40KTimes shown in Google

Avg. CTR1.8%Clicks per impression

Duration3 monthsJul – Oct 2026

Google Search Console performance for idealcentre over the last 3 months: 736 clicks, 40K impressions, 1.8% average CTR, 33.9 average position — Screenshot from Google Search Console, Performance report, last 3 months, web search. The shaded bands and dashed lines are annotations from a Search Console browser extension. Clicks per day is calculated from the total.

Client feedback

Zahir understood that parents need trust before they enroll. His campaigns brought us real student inquiries, and our website now shows up when parents search for tuition.

Jummer HossainOwner, Ideal Centre for Tuition

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