Product pages and helpful buying-guide content brought ECO Crave World 27,800 clicks and 4.29 million impressions from Google Search in 16 months.
ECO Crave World sells jute rugs, placemats and other natural home decor online. People rarely search for a small brand by name, so the store needed to show up when shoppers searched for the products themselves, and for the questions they ask before buying.
The goal was to rank product pages and buying guides on the first page of Google.
Over 16 months the site earned 27,800 clicks and 4.29 million impressions in Google Search, roughly 57 visitors a day without paying per click. Traffic peaked at over 120 clicks a day in late 2025.
The store ranks on the first page for more than 600 search terms, from product searches to questions like "area rug cleaning near me", which alone was shown 5,337 times at position 2.0.
| Top queries | Clicks | Impressions | Position |
|---|---|---|---|
| eco crave | 110 | 344 | 1.6 |
| diy jute rug | 83 | 1,123 | – |
| round jute placemats set of 6 | 80 | 978 | 5.8 |
| eco crave ltd | 67 | 163 | 1.4 |
| what color rug goes with dark brown leather couch | 62 | 3,241 | 3.2 |
| area rug cleaning near me | 61 | 5,337 | 2.0 |
| polyester rugs pros and cons | 61 | 2,115 | 4.0 |
| best vacuum for jute rug | 55 | 674 | 2.2 |
| rug cleaners near me | 54 | 3,946 | 2.1 |
| ecocrave | 41 | 190 | 1.5 |
Top queries by clicks from Google Search Console, last 16 months. The position for "diy jute rug" was hidden in the screenshot.
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