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Fitnessmart.com.bdGym equipment & sports store · Bangladesh
Case study · E-commerce SEO

96,200 clicks from Google in 6 months for a fitness store

SEO put Fitnessmart.com.bd on the first page of Google for its most valuable product searches. Google Search Console shows 96,200 clicks and 1.39 million impressions in six months, about 530 free visitors a day.

E-commerce SEOGoogle Search ConsoleLink buildingSemrushAhrefs
Clicks96.2KFrom Google, 6 months
Impressions1.39MTimes shown in Google
Avg. CTR6.9%Clicks per impression
Avg. position5.7First page of results
The client

A fitness store competing for high-value product searches

Fitnessmart.com.bd sells treadmills, dumbbells, gym equipment and indoor sports gear like carrom boards and punching bags across Bangladesh. Shoppers usually start by searching for a product and its price, so ranking for those searches is where the sales come from.

The goal was to rank category pages at the top of Google for "price in Bangladesh" searches.

What I did

The approach

  1. 01
    Category pages for buying searchesOptimised category pages like treadmill, dumbbell, carrom board and boxing for "price in Bangladesh" searches.
  2. 02
    Link buildingBuilt authority with links from 482 referring domains.
  3. 03
    Big head termsTargeted large searches like "carrom board" (165K searches a month), where the site appears in Google's AI Overview.
Results · Google Search Console

96,200 clicks and 1.39 million impressions in 6 months

From late September 2025 to March 2026 the site earned 96,200 clicks from Google Search with an average position of 5.7 and a strong 6.9% click-through rate. The top search, "treadmill price in bangladesh", alone brought 11,329 clicks.

Google Search Console for fitnessmart.com.bd, last 6 months: 96.2K clicks, 1.39M impressions, 6.9% average CTR, 5.7 average position
Screenshot from Google Search Console, Performance report, last 6 months, web search.
Top queriesClicksImpressionsCTRPosition
treadmill price in bangladesh11,32959,17819.1%4.6
fitness mart4,5259,50647.6%1.6
dumbbell price in bangladesh3,16619,30416.4%3.7
dumbbell price in bd2,85316,22017.6%4.0
treadmill2,76743,3546.4%5.2
carrom board price in bd2,32214,80415.7%3.2
gym equipment2,20616,98413%3.0
gym equipment price in bangladesh1,9068,32222.9%3.2
pull up bar price in bd1,12612,2899.2%4.5
punching bag price in bd1,0839,43811.5%3.8
football price in bd1,00912,9667.8%5.4
gym accessories bd9067,64911.8%3.9
pool table price in bangladesh8765,68415.4%3.4
pool board price in bangladesh7422,97624.9%3.7
dumbbell set price in bd7412,92025.4%3.5
walking pad price in bangladesh7374,79515.4%5.6
running machine price in bangladesh7214,76215.1%4.5

Top queries by clicks from Google Search Console, last 6 months.

See the Search Console query screenshots (2)
Search Console top queries: treadmill price in bangladesh 11,329 clicks, fitness mart 4,525 clicks, dumbbell price in bangladesh 3,166 clicks Search Console top queries: pull up bar price in bd 1,126 clicks, punching bag price in bd 1,083 clicks, football price in bd 1,009 clicks
Keyword rankings · Semrush

Number 1 for the searches that sell

Fitnessmart.com.bd ranks first on Google for "treadmill price in bangladesh", "treadmill", "gym equipment price in bangladesh" and more. For "carrom board", with 165,000 searches a month, it appears in Google's AI Overview, which Semrush estimates brings 32,300 visits a month.

KeywordPositionMonthly searchesEst. traffic
carrom boardAI Overview165K32.3K
treadmill price in bangladesh15.4K702
treadmill13.6K324
treadmill price in bd1720338
gym equipment price in bangladesh1720338
gym instruments price in bd1720338
carrom board price in bangladesh21K130
punching bag price in bd21K130
dumbbells52.4K120

Semrush, Bangladesh, desktop, March 2026. Traffic numbers are Semrush estimates, not Google Search Console data.

See the Semrush keyword screenshots (2)
Semrush organic positions for fitnessmart.com.bd: carrom board in AI Overview, treadmill price in bangladesh at position 1 Semrush organic positions: treadmill price in bd, gym equipment price in bangladesh and treadmill at position 1
Keyword rankings · Ahrefs

489 keywords, with buyers' searches in the top 3

An Ahrefs snapshot from 12 March 2025 shows Fitnessmart.com.bd ranking for 489 keywords. Of the 35 top keywords by traffic, 22 rank in the top 3, and 3 are at #1: "dumbbell price in bd", "gym equipment bd" and "fitness equipment". The site even ranks for Bangla searches like "ডাম্বেল" (dumbbell) and "ট্রেডমিল" (treadmill).

KeywordPositionMonthly searchesEst. traffic
punching bag price in bd31.4K360
dumbbell price in bd1600323
treadmill price in bangladesh106.5K319
dumbbell price in bangladesh2800217
skating shoe31.6K190
gym equipment21.2K166
skating shoes price in bd82.6K99
skating shoes43.0K96
football price380094
running machine price in bangladesh81.0K89
gym equipment price in bangladesh230088
manual treadmill price in bangladesh370078
hoverboard price in bangladesh535068
pull up bar price in bd71.2K65
skating shoes price580064

Top 15 keywords by estimated traffic from Ahrefs, 12 March 2025. Traffic numbers are Ahrefs estimates.

See the Ahrefs keyword screenshots (2)
Ahrefs organic keywords for fitnessmart.com.bd, 489 keywords, 12 March 2025, top keywords by traffic Ahrefs organic keywords for fitnessmart.com.bd, more keywords including Bangla searches
Growth · Semrush

Organic traffic up 183%

Semrush estimates 37,300 organic visits a month worldwide (+183%) and 36,300 from Bangladesh (+206%), with a traffic value of $696 a month, meaning it would cost that much to buy the same traffic with ads.

Semrush domain overview for fitnessmart.com.bd, March 2026: authority score 13, organic traffic 37.3K up 183%, 603 organic keywords, 482 referring domains, 2.4K backlinks
Semrush Domain Overview, worldwide, desktop, March 2026.
Semrush organic rankings for fitnessmart.com.bd in Bangladesh, March 2026: 113 keywords, 36.3K traffic up 205.74%, traffic cost $696 up 72.7%
Semrush Organic Rankings, Bangladesh, desktop, March 2026.

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