4,632 phone calls from Google for a Dubai restaurant

Google Business Profile work put Muhammad Iqbal Restaurant in front of 222,000 people in six months, bringing 20,108 customer interactions and more than 750 phone calls a month. Google Ads added 15,900 conversions at $0.41 each.

Google AdsLocal SEOGoogle Business ProfileRestaurantDubai

Profile views222KMay – Oct 2026

Interactions20,108Calls, chats, directions & more

Phone calls4,632750+ every month

Google rating4.6 ★461 Google reviews

The client

A 24-hour restaurant in one of Dubai's busiest areas

Muhammad Iqbal Restaurant serves Pakistani and Indian food around the clock at Clover Bay Tower in Business Bay, Dubai. The area is packed with restaurants, so the challenge is to be the one people pick when they search "restaurants" or "pakistani restaurant near me" on Google Maps.

The goal was to win local searches and turn them into calls, orders and visits.

What I did

The approach

01
Optimised for local searchesSet up the profile to rank for searches like "restaurants", "pakistani restaurant near me" and "pakistani restaurant".
02
Photos, video and menuAdded food photos, a video and the menu, so hungry people can decide quickly.
03
Reviews and trustBuilt up 461 Google reviews with a 4.6-star average.

Visibility

222,000 people saw the profile

Most people found the restaurant on Google Maps on their phone (68%), which is exactly where hungry people nearby are looking. The profile showed up in 105,000 searches.

Where people found it	Views	Share
Google Maps, mobile	151,622	68%
Google Search, mobile	58,416	26%
Google Search, desktop	10,352	5%

Top searches	Times shown
restaurants	43K
pakistani restaurant near me	6,037
pakistani restaurant	2,802

Screenshot from Google Business Profile, Performance › Overview, May – Oct 2026.

Results

20,108 interactions, 4,632 calls and 560 chats

Between May and October 2026 the profile brought 20,108 customer interactions, including 4,632 phone calls (more than 750 in each full month) and 560 chat messages. October is a partial month in every chart.

Screenshot from Google Business Profile, Performance › Calls. Calls per month are read from the chart.

See the interactions, chat and profile screenshots (3)

Google Ads

15,900 conversions at $0.41 each

Google Ads showed the restaurant to people searching for food nearby. Between November 2025 and October 2026 the account brought 15,900 conversions from 46,900 clicks, so about one in three clicks turned into a conversion, at just $0.41 per conversion.

Conversions15.9K$0.41 each

Clicks46.9KAbout $0.14 per click

Click to conversion34%Conversions ÷ clicks

Ad spend$6.56K24 Nov 2025 – 12 Oct 2026

Google Ads overview from 24 Nov 2025 to 12 Oct 2026: $6.56K cost, 46.9K clicks, 15.9K conversions, $0.41 cost per conversion — Screenshot from Google Ads, 24 Nov 2025 – 12 Oct 2026. Cost per click and click-to-conversion rate are calculated from these totals.

Earlier period: Jun 2025 – Jan 2026

Impressions	Clicks	Conversions	Cost	Cost / conv.
205K	8.04K	2.14K	$2,368.62	$1.11

Google Ads overview from 30 Jun 2025 to 26 Jan 2026: 205K impressions, 8.04K clicks, 2.14K conversions, $2,368.62 cost — Screenshot from Google Ads, 30 Jun 2025 – 26 Jan 2026. Cost per conversion is calculated from these totals. The two date ranges overlap, so their totals are not added together.

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