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New Home in TurkeyProperty in Turkey for international buyers
Case study · Lead generation SEO

50+ leads every month from Google for a Turkish property company

SEO turned newhomeinturkey.com into a steady lead source, bringing 5,560 clicks and 674,000 impressions from Google Search while I worked on the site up to March 2026.

Lead generation SEOReal estateGoogle Search Console
Leads50+Every month
Clicks5.56KFrom Google Search
Impressions674KTimes shown in Google
Period10 monthsJun 2025 – Mar 2026
The client

A property company that needed buyers to find it online

New Home in Turkey helps international buyers find and buy property in Turkey. Each enquiry is worth a lot, so the company needed a reliable flow of people searching for Turkish property to land on its site and get in touch.

The goal was to turn Google Search into a steady source of buyer leads.

What I did

The approach

  1. 01
    Keyword research for buyersFound the searches people make when they plan to buy property in Turkey.
  2. 02
    Optimised property and area pagesImproved page content, titles and structure so those pages could rank.
  3. 03
    Turned visits into leadsMade it easy for visitors to send an enquiry from the pages they landed on.
Results

A steady flow of organic traffic and leads

From June 2025 to March 2026 the site averaged around 20 clicks a day from Google, with busy days above 50, and it brought in more than 50 leads every month. My work on the site ended in March 2026, and the chart shows traffic dropping after that.

Google Search Console performance for newhomeinturkey over 16 months: 5.56K clicks, 674K impressions, 0.8% average CTR, 21.9 average position
Screenshot from Google Search Console, Performance report, last 16 months, web search. The totals include a small number of clicks after March 2026. The shaded bands and dashed lines are annotations from a Search Console browser extension. Clicks per day is read from the chart.

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